Photo credit; Naomi King on Flickr
In a reversal of sorts, two women who hail from Napa Valley in California made the move to Sydney to open an online fashion boutique.
While Silicon Valley might seem like the obvious choice for the women, Tessa Mini and Natalia Nowak, moved to Australia instead and were inspired by what they consider Australian women’s fashion consciousness to create Passionista Boutique, run out of their Sydney apartment.
“We package everything, we write all the slips, it’s our baby,” Mini said.
“At first we couldn’t afford a model,” she recalled, so Mini and Nowak modeled the clothing themselves. “I did the entire website myself,” Mini said, and “we do all digital marketing mainly from Instagram and Facebook.”
“We get a steady flow — about five orders a week,” Mini said. Their goal is to grow the business, selling closer to 20 items a week, she said.
Passionista sells a range of clothing including jackets, dresses, tops and accessories. Prices range from $25 to $65 in U.S. dollars. The business ships internationally.
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Tags: Australia, business, fashion, Instagram, Napa Valley, Natalia Nowak, New South Wales, online, Passionista Boutique, Sydney, Tessa Mini
